Predictive analytics has become an essential tool for manufacturers seeking to increase their warranty sales and profits. The use of predictive analytics in warranty marketing drives higher attachment rates, customer satisfaction, and retention.
In this whitepaper, we will share:
- the three most effective predictive models for warranty marketing,
- how the models are used to maximize revenue and profits, and
- a case study of how one of the largest appliance manufacturers in the world used predictive modelling to optimize its warranty marketing program.