Nathan Baldwin

CEO

Nathan is CEO in charge of heading corporate direction and business development for After, Inc.  In his previous role as Executive Vice President and General Manager, he led product strategy and also actively engaged in helping clients achieve success.   A particular area of expertise for Nathan is performance-based marketing.  He has created and managed most of the programs in which Fulcrum partners with its clients on a risk- and gain-sharing model.

Before joining Fulcrum, Nathan worked for Ammirati Puris Lintas and Lowe Lintas Group.

Nathan graduated from the University of Florida with a B.S. in Advertising.

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