After, Inc.’s latest thinking about warranty, customer engagement, and advanced analytics.
Do you know that Millenials now make up 25% of the U.S. population (77 million), outnumbering Baby Boomers, and are three times the size of Generation X with $1.3 trillion in annual buying power? They are a HUGE segment that can drive SUBSTANTIAL revenue to any organization.
If you’ve heard the term, ‘captive insurance’, and wondered what it means, this post explains the concept. If you’re a seasoned veteran who has plenty of experience with captives, you might still learn a thing or two. Everyone will learn how a captive might be right for your business.
The California Consumer Privacy Act (CCPA) goes into effect January, 2020. This posts details what manufacturers need to know about the new law, the legal and technical details of compliance, and how After, Inc. helps them comply with the complex requirements of the legislation and accompanying regulations.
In this article, we discuss the concept of multichannel marketing and provide six data-backed reasons why direct mail should be incorporated into your next extended service marketing program. Direct mail is still remarkably effective in reaching customers and persuading them to purchase.
In this post, we provide a thorough analysis of the mismanagement and fraud that can occur as part of warranty claims, something that can amount to a significant cost if left unchecked. We look at how to detect irregular patterns in claims data and how these analytics can provide mechanisms to improve training and monitoring. You’ll walk away with a better understanding of how data and analytics are the key to detecting and correcting fraud.
After, Inc. and Starr Companies Shed Light on How Millennials Purchase and Perceive Extended Service Contracts
After, Inc., a global leader in Warranty Analytics Services, and Starr Insurance Companies conducted a research study on Millennials in December 2018. The goal was to better understand Millennials’ preferences and attitudes when it comes to Extended Warranties.
This article provides an overview of the study’s findings and provides recommendations on how to use them in marketing programs.
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