Our Blog
After, Inc.’s latest thinking about warranty, customer engagement, and advanced analytics.
Why Direct Mail is Still a Highly Effective Channel for Extended Warranty Marketing Campaigns
In this article, we discuss the concept of multichannel marketing and provide six data-backed reasons why direct mail should be incorporated into your next extended service marketing program. Direct mail is still remarkably effective in reaching customers and persuading them to purchase.
Warranty Analytics is the Key to Detecting and Preventing Dealer and Servicer Fraud
In this post, we provide a thorough analysis of the mismanagement and fraud that can occur as part of warranty claims, something that can amount to a significant cost if left unchecked. We look at how to detect irregular patterns in claims data and how these analytics can provide mechanisms to improve training and monitoring. You’ll walk away with a better understanding of how data and analytics are the key to detecting and correcting fraud.
After, Inc. and Starr Companies Shed Light on How Millennials Purchase and Perceive Extended Service Contracts
After, Inc., a global leader in Warranty Analytics Services, and Starr Insurance Companies conducted a research study on Millennials in December 2018. The goal was to better understand Millennials’ preferences and attitudes when it comes to Extended Warranties.
This article provides an overview of the study’s findings and provides recommendations on how to use them in marketing programs.
QuickReg™ – Next-Generation Production Registration from After, Inc.
Introducing QuickReg™, a smart, AI-driven registration platform designed to improve customer registration rates through simple, omni-channel processes that meet customers where they work, live, and play. Overcoming the obstacles to product registration is an effective way for manufacturers to improve customer engagement and ROI.
Maximizing Profit in Warranty Marketing Programs
In this post, we will explain how manufacturers can maximize the value of their Extended Warranty (EW) or Extended Service Contract (ESC) programs and drive significant upside. Over the past fourteen years, After, Inc. has developed a Warranty Marketing Framework that helps ESC program profits skyrocket.
A Brief History of Predictive Analytics – Part 3
In this third installment of the history of analytics, we look at developments over the past twenty years – phenomena like big data, Google search, social networks and other trends that have grown data to unprecedented volumes, making good analytics more vital than ever.
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info@afterinc.com