Optimizing Warranty Marketing with Analytics Getting the most out of your warranty and accessory marketing programs can be a challenge. The right analytical tools, like the five proven techniques shown in this infographic, can generate significant improvements in...

This infographic shows eight steps that manufacturers need to follow in order to become compliant with the California Consumer Privacy Act. [Note: this infographic was produced ahead of the January 2020 deadline for implementing compliance. Over time, regulatory requirements may change.]

Six Facts About DM Effectiveness While direct mail is regarded as old-fashioned in some circles, it can deliver competitive response and ROI rates. Here are six statistics that show how DM can be an effective channel for reaching the widest audience in your marketing...

Detecting potential fraud and implementing steps to reduce and prevent it are essential to the health of a manufacturer’s warranty program. This infographic shows five keys steps in detection and prevention.