White Papers

After, Inc’s white papers explore topics in greater depth that our articles. Download and read to get a deeper understanding of core concepts and emerging technologies in warranty analytics.

Optimizing Warranty Marketing with Predictive Analytics

Predictive analytics has become an essential tool for manufacturers seeking to increase their warranty sales and profits. The use of predictive analytics in warranty marketing drives higher attachment rates, customer satisfaction, and retention. In this whitepaper, we describe how analytics can drive new business opportunities and help solve entrenched problems.

Warranty Analytics 2.0

In this whitepaper, After, Inc. provides an in-depth look into the tools and practices needed for effective analysis of all aspects of warranty programs. Warranty management evolved to become more than just responding to service problems from customers: customer satisfaction, repurchase rates, product quality and many other areas are affected by issues in this area. As a result, robust analytics are needed to inform business strategy.

The Technologies Driving Product Registration

Product registration has become an important element in manufacturer’s customer management and experience efforts, as they seek to forge stronger relationships with end customers. This eBook covers how shifts in consumer attitudes and use of technology require new approaches, and the technologies, such as artificial intelligence, that are powering the next generation of product registration services.

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Product Registration: Key Technologies Driving the Industry (Two Part Series) Part 2: The Future of Product Registration: What’s Next?

In this second part of our series on production registration, we look at emerging technologies and applications that are driving innovation in how companies can deploy and manage registrations processes.

Product Registration: Key Technologies Driving the Industry, Part 1: The Path to Today

In this first part of a two-part series, we look at the history of product registration and how technological developments over the past decade have enabled new methods for improving registration, so that it is simpler and more attractive for customers to use.

Warranty Marketing & Millennials: How to Effectively Engage the Millennial Buyer

Do you know that Millenials now make up 25% of the U.S. population (77 million), outnumbering Baby Boomers, and are three times the size of Generation X with $1.3 trillion in annual buying power? They are a HUGE segment that can drive SUBSTANTIAL revenue to any organization.