by Karen Clymer | Aug 10, 2021 | Blog
Predictive analytics – defined as “the use of statistical algorithms and machine learning techniques to identify the likelihood of future outcomes based on historical data (Source: www.techemergence.com)” – is being used by marketers across industries. ...
by Karen Clymer | Oct 3, 2019 | Blog
Overview of CCPA The California Consumer Privacy Act (CCPA) is a bill that was passed on June 28, 2018, goes into effect in January 2020, and is intended to provide California residents with the rights to: Know what personal information is being collected about them,...
by Karen Clymer | Jul 17, 2019 | Blog, Marketing
A Multi-Channel Approach for Extended Warranty Marketing “Multichannel marketing” involves the use of multiple channels, both online and offline, to communicate with prospects and customers at various stages of their customer journey. The concept is not new. ...
by Karen Clymer | Aug 26, 2016 | Blog
Historically, the concept of outbound telemarketing carries a negative perception. Too often, customers cringe at the thought of an unsolicited phone call at dinner time. Customers are savvy – screening calls with caller ID, and rarely answering a call from...
by Karen Clymer | Mar 1, 2016 | Blog
There’s a delicate balance between the revenue / profits generated from your extended warranty programs, and the perceived value of the product. Leveraging warranty analytics can help you effectively price an extended service plan program such that it builds strong...
