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After, Inc.’s latest thinking about warranty, customer engagement, and advanced analytics.
Product Registration: Key Technologies Driving the Industry (Two Part Series) Part 2: The Future of Product Registration: What’s Next?
In this second part of our series on production registration, we look at emerging technologies and applications that are driving innovation in how companies can deploy and manage registrations processes.
Product Registration: Key Technologies Driving the Industry, Part 1: The Path to Today
In this first part of a two-part series, we look at the history of product registration and how technological developments over the past decade have enabled new methods for improving registration, so that it is simpler and more attractive for customers to use.
Warranty Marketing & Millennials: How to Effectively Engage the Millennial Buyer
Do you know that Millenials now make up 25% of the U.S. population (77 million), outnumbering Baby Boomers, and are three times the size of Generation X with $1.3 trillion in annual buying power? They are a HUGE segment that can drive SUBSTANTIAL revenue to any organization.
Captive Insurance 101: Everything You Need to Know About Captive Insurance
If you’ve heard the term, ‘captive insurance’, and wondered what it means, this post explains the concept. If you’re a seasoned veteran who has plenty of experience with captives, you might still learn a thing or two. Everyone will learn how a captive might be right for your business.
What Manufacturers Need to Know About the California Consumer Privacy Act
The California Consumer Privacy Act (CCPA) goes into effect January, 2020. This posts details what manufacturers need to know about the new law, the legal and technical details of compliance, and how After, Inc. helps them comply with the complex requirements of the legislation and accompanying regulations.
Why Direct Mail is Still a Highly Effective Channel for Extended Warranty Marketing Campaigns
In this article, we discuss the concept of multichannel marketing and provide six data-backed reasons why direct mail should be incorporated into your next extended service marketing program. Direct mail is still remarkably effective in reaching customers and persuading them to purchase.
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